引用本文: | 万福才, 汪定伟, 陈培友.相关新产品的组合投入模型[J].控制理论与应用,2004,21(2):257~260.[点击复制] |
WAN Fu-cai, WANG Ding-wei, CHEN Pei-you.Correlative product combinatorial introduction model[J].Control Theory and Technology,2004,21(2):257~260.[点击复制] |
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相关新产品的组合投入模型 |
Correlative product combinatorial introduction model |
摘要点击 1653 全文点击 704 投稿时间:2002-09-23 修订日期:2003-03-10 |
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DOI编号 |
2004,21(2):257-260 |
中文关键词 新产品投入计划 半无限规划 组合投入 遗传算法 电子商务 |
英文关键词 new product introduction planning semi-infinite programming combinatorial introduction genetic algorithms E-commerce |
基金项目 国家自然科学基金项目(70171056). |
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中文摘要 |
为提高新产品开发的成功率,企业需要有效的决策方法,以便开发新产品创意,并把新产品成功地引入市场.首先引入新产品最佳投入期和相关收益的概念,在产品生命周期量化描述前提下,提出一个非线性半无限规划的相关新产品组合投入模型.并用改进遗传算法(GA)求解.最后给出的数值例子及其在不同条件下的最好解说明,相关新产品的组合投入模型具有较强的实用性. |
英文摘要 |
In order to ensure the successful development of new products, enterprises need to develop a process to determine how to find and develop idea of new products and how to successfully introduce them to the marketplace. To address this problem, the concept of optimal introduction period and correlative profit is presented. Based on the quantitative description of the product life cycle, a nonlinear semi-infinite programming model of new product introduction is proposed. The solution to the model is derived by using an improved genetic algorithm. A numerical example is given, and its optimal solutions under different conditions show that the proposed model is effective for firms. |
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